		Market-driven management : strategic and operational marketing / by Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling. by Lambin, Jean-Jacques, 1933- \| Chumpitaz Caceres, Rubén \| Schuiling, Isabelle, 1962-. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2007Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.80094 LA MA.
		Market-driven management : strategic and operational marketing / Jean-Jacques Lambin with Isabelle Schuiling. by Lambin, Jean-Jacques, 1933- \| Schuiling, Isabelle, 1962-. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.802 LA MA.

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